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This commercial from Lowe Bangkok for Clear shampoo gets to the very heart of the age-old human-vs.-dandruff struggle: It’s an epic, poetic, otherworldly battle between ice-arrow-wielding brunette warrior-hairs and freaky white exploding dandruff fairies. This is the kind of stuff that makes Gillette’s space-age razor ads look folksy. If it’s intentionally campy, it’s great. If it’s meant to be serious, it’s even better. And just try to make sense of the voiceover: “From black into darkness, shadows see follicles bent and broke and slivers of sparks as dark and dandruff collide.
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