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Google has been running a lovely ad campaign promoting its rebranded mobile app. But some of the best executions have been pretty hard to find—because they’ve been woven into the fabric of New York City.
72andSunny created the wonderfully site-specific ads below, working with a variety of organizations and proprietors to bring little mini-installations to life. While the reach is probably fairly low, the playful factor is high—and it’s great to see a giant company doing such joyfully detailed work on the ground.