Google Embeds Itself in NYC With Some Delightful Site-Specific Outdoor Ads

72andSunny searches the city

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Google has been running a lovely ad campaign promoting its rebranded mobile app. But some of the best executions have been pretty hard to find—because they’ve been woven into the fabric of New York City.

72andSunny created the wonderfully site-specific ads below, working with a variety of organizations and proprietors to bring little mini-installations to life. While the reach is probably fairly low, the playful factor is high—and it’s great to see a giant company doing such joyfully detailed work on the ground.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in