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This latest Chrome spot from Google Creative Lab and BBH in New York—part of the brand's long-running and generally excellent "The Web is what you make of it" campaign—doesn't skimp on the pathos. At first it appears to be your prototypical 21st-century off-to-college ad, showing a daughter getting through her freshman year with virtual help from her dad (and his suite of Google products!). It's a pretty common setup that would seem to naturally contain enough emotional touch points for 60 seconds.
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