Goodby, Silverstein & Partners Looks Back on Its 150 Years in Advertising

Didn't know they were that old?

Goodby, Silverstein & Partners excels at goofy little in-joke videos about the agency. Here's its latest one—a Ken Burns-y mini-documentary celebrating the agency's 150 years in business, created to mark the more truthful occasion of 30 years in business. It tracks the San Francisco agency's entire history, from its apparent founding by Jefferson "Applejack" Goodby and Richard Montgomery Silverstein in 1863 through its greatest marketing successes—notably, the "Have you any milk?" campaign—all the way up through today. Pretty funny stuff. Credits below. Also worth checking out: a piece that Goodby wrote for Adweek a decade ago about what he hadn't learned in 20 years of running an ad agency.


"Goodby, Silverstein & Partners Celebrates 150 Years"

Agency: Goodby, Silverstein & Partners

Written and Directed by: Ty Bardi

Executive Producers: Tim Pries, P.J. Koll, Jon Wolanske

Producer: Katharine O'Hara

Editor: Graham Willcox

Audio: Nic DeMatteo

Director of Photography: Juli Lopez

Gaffers: Alvin Shen, Frank Fusco

Artists: Ty Bardi, Jessica Gibson, Gideon Newell, Chad Ford, Marco Mejia

Starring: Dave Baker, Tim Pries, Mike Landry, Jon Wolanske, David Sullivan, Jeff Goodby, Rich Silverstein

Archival photos courtesy of San Francisco Maritime National Historic Park

Special thanks to Asche & Spencer

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