That is going to be one nasty smoothie

Blender At first, I thought this might be part of the Will It Blend? campaign. But no, it’s a road-safety PSA from New Zealand. Copy underneath the dial reads, “The faster you go, the bigger the mess.” Pretty damn grody. What is it with New Zealand and their graphic PSAs? Via Houtlust, which lists Clemenger BBDO as the ad agency.

—Posted by Tim Nudd