Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Advertisers complain about people stealing their ideas. In this case, someone literally stole a pair of giant headphones, worth $12,000 (does that mean they actually work?), that were intended to get people to download free workout music courtesy of the Dairy Farmers of Canada. "Because of the size of the headphones, Halifax Regional Police say they believe two or more people were responsible for the deed," says the local media report. It's apparently the latest execution in a campaign called "Recharge with milk" that's intended to educate athletes about the post-recovery benefits of chocolate milk (somebody wants a piece of Gatorade).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in