Think your job is stressful? Try being Bryan Berg, the world-record holder for cardstacking. Berg was enlisted by Lexus and its ad agency, Team One, to build a cityscape of cards on and around a Lexus ES for the ad above, to show how smoothly the ES engine runs. The automaker's idea was to "put the ES in the most fragile and unstable environment imaginable." It took Berg 18 days and 108,864 cards to create that environment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in