Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Brazilian ad agency AlmapBBDO uses 873 stills, all from the archive of Getty Images, to tell the story of a life in this 60-second film. The pictures—of different people and locations—were culled from more than 5,000 images in Getty's archive and took six months to assemble into a coherent story line. As a marketing vehicle, the finished product, with the stills moving at a rate of 15 per second, is a tad dizzying, but ultimately succeeds as a novel way of conveying the scope of Getty's 38-million-image database.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in