Get that chicken-wing monkey off your back

The monkey-on-your-back theme is so old, it's nearly prehistoric. But Net#work BBDO evolves the tired premise in a fun, funky way in this South African spot to illustrate the main character's insatiable craving for Chicken Licken hot wings. The Jim Henson-style simian is awfully cute to start with, and gets even more compelling as it grows to gorilla-esque proportions. The long-limbed freak is cool—and I don't mean the skinny doofus driving the motorcycle. Who's he, the missing link? This approach sure beats the singing