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Smith Brothers Agency takes an offbeat approach to college advertising by creating the ultimate "everyschool" called Generic U, attended by dull, cliché-spouting plastic figures whose lives are going nowhere because their education is lacking. Sounds kind of like every college in America, doesn't it? Actually, the client is Point Park University, which, given its relative standing in the academic pantheon and its location in downtown Pittsburgh, probably needs all the help it can get with matriculation.
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