Fred Willard talks old age in retirement ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Fred Willard is perfect for this nearly two-minute Web clip by ad agency Copacino+Fujikado for Symetra Financial. He's Shatner Lite: goofy and self-deprecating without verging on self-parody. (Plus, he'd never talk $#*!) Willard's doltishly deadpan delivery of "wisdom" about aging (he's now in his 70s) makes an apt counterpoint to the on-screen info about retirement milestones. The kid playing his school-age grandson does well not to crack up on several occasions. As for me, I'm resigned to the aging process, and the attendant loss of various physical attributes along the way.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in