Four hours of joy at a time, with Slim-Fast

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

According to this Slim-Fast ad (which is new to me, if no one else), their diet shakes will give you a lobotomized grin, horrible tribal tattoos around your belly button, and up to four hours of blessed freedom from that disgusting urge we call hunger. Which sounds impressive, until you realize how much time passes between midday and evening meals. Not to rain too hard on Slim-Fast’s parade here, but I think they could muster a better rallying cry than “Hey, world! We’re almost as filling as lunch!”

—Posted by David Kiefaber

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in