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Nothing says fresh fish quite like the anguished death spasms they exhibit upon being caught, which Y&R Poland recently simulated in amusing fashion for a grocery-store prank.
The agency, working with creative lab Jack the Maker and production company Raymond, created "The Live Fish Pack," which looks like a fish in a box—but behaves like a fresh catch by jumping around now and then. As a fun added touch, the boxes were connected by wifi to a proximity sensor, allowing them to sense when shoppers were approaching—and start shaking and jumping accordingly.
Check out video of the prank here:
To spread the slightly macabre fun beyond the immediate shoppers, Y&R broadcast the prank on a website, where people could see the store in real time and activate the three "live packs"—dorada, mackerel and tilapia—to prank the shoppers.
CREDITS
Client: Mila
Agency: Y&R Poland
Executive Creative Director: Luis Tauffer
EVP, Global Director...
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