Firebrand sizzles, but visitors get doused


Long before Firebrand launched last night, the all-commercials Web site and TV show had already been debated ad nauseam. I personally don’t buy most of the arguments against Firebrand. (“It’s too much like YouTube,” “No one wants to watch commercials,” etc.) But now that I’ve been watching it for a while, I do have my own bone to pick.

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