Finally, a Bruce Barton biography

If Donny Deutsch and Phil Dusenberry’s memoirs are just too late 20th century for you, check out The Man Everybody Knew: Bruce Barton and the Making of Modern America, by Richard M. Fried, a professor of history at the University of Illinois at Chicago. Barton, of course, co-founded Batten, Barton, Durstine & Osborn, which became BBDO.

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