Fenton the Dog's Viral Video Remade in Grand Fashion for New Ad

Grainy clip suddenly looks stunning

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

A year ago today, a 13-year-old boy uploaded a hilarious video of his cursing father chasing their dog Fenton—who himself was chasing a pack of deer—through London's Richmond Park. The man's incessant screams of "Jesus Christ!" became a meme, and the audio was soon grafted on to all sorts of other videos. Now, British telecom EE has jumped on the Fenton bandwagon. Its new spot has a pretty basic premise: that everything on YouTube looks stunning through the company's 4G network.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in