Felicity Huffman chats with classic TV moms for new Dove lotion

Huffman_2Felicity Huffman is getting ready for the Academy Awards by starring in three fantastic Web-only films directed by Penny Marshall for Dove Calming Night body lotion. In the films, posted at DoveNight.com, she showers with Calming Night, gets into bed, falls asleep and is transported into scenes from three old TV shows—The Brady Bunch, The Munsters and Leave It to Beaver—where she gets to hang out with classic TV moms of yore. The campaign, by MindShare Entertainment, couldn’t be much better. The editing is seamless, Huffman’s jokey acting is perfect, and the product tie-in is completely organic and true. And with Huffman, the timing couldn’t be better.

—Posted by Tim Nudd