Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Folks are approached by strangers on the streets of SoHo, blindfolded and whisked away to strange, smelly locations. That's typical treatment in NYC, and locals are surely used to it by now. But this is a new Febreze fabric freshener "Breathe Happy" campaign by Grey New York. In the ads, people are taken to stinky spots ranging from a Chinese eatery kitchen with raw fish on the counters to a dank and filthy room with crud on the walls.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in