Fazoli’s latest spot not so stomach turning

A mother and her teenage son eat a Fazoli's meal at a scientific "Real Food Training" facility in Brokaw's first work for the chain. The kid prefers to communicate via texting, until a lab tech points to instructions on a whiteboard reminding him to "Use mouth words." When he does, mum gapes and asks, "When did your voice change?" It's all about families eating together and sharing real conversation. (Yeah—it doesn't get any more real than that.) Fazoli's past ads focused on anthropomorphized wallets and disembodied stomachs eating together and sharing real conversation. There was an unhinged, ultra-violent waiter, too. The new campaign's awfully bland. I guess the client couldn't stomach the old insanity. I hope they'll show some guts and bring it back.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.