Fans celebrate Giants as destiny’s children

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


New York Giants fans, in accordance with tradition, are putting up a billboard today expressing support for their team ahead of Sunday’s Super Bowl showdown with the New England Patriots. The ad, which will stand across from Giants Stadium (a little odd, since the team is already in Arizona), is notable for its headline, “Tempt Destiny.” I’m not sure exactly how they expect the Giants to do this. Football uniforms can’t get much more revealing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in