Family fare surges at the box office

The moviegoing public has spoken, and in 2004, for the first time in 20 years, it spent more on PG-rated movies ($2.3 billion), with their fat superheroes and talking donkeys, than on R-rated ones ($2.1 billion). The top-grossing movie of the year, Shrek 2, was rated PG, as were four others in the top 10, including The Incredibles (No.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in