Extreme makeover: gingerbread edition

Gingerbreadhouse_1
Nice Christmas promotion here from BooneOakley for Bloom supermarket. Agency staff transformed an old junk shop overnight into a gingerbread house. (Click the photos to enlarge.) The home does look tasty, but kids will be told not to eat it—they’ll mostly get mouthfuls of styrofoam. A billboard next to the house says that Bloom delivers “Happier Holidays.” (There’s also companion print and radio ads.) The structure sits on Highway 81 between Anderson and Greenville, S.C., and will stay up through the new year.

—Posted by Tim Nudd