Expedia Says Travel Makes You So Interesting, You’ll Ruin the Lives of Professional Entertainers

New ads in campaign honored at Cannes

Expedia travels into amusing territory with three new commercials from Ogilvy & Mather in London. In each spot, achingly average people become intensely interesting to friends and co-workers after taking trips booked through the client's website and mobile app.

In fact, they become so darn fascinating—sharing silly holiday snaps and gushing about their experiences—that a magician who saws himself in half, a stuntman riding fiery explosions and an acrobatic horse whisperer can't compete in the battle for attention.

The ads are the latest from Expedia's pan-European "Travel Yourself Interesting" campaign, which won a Creative Effectiveness Lion last month at Cannes. Gerry Human, chief creative officer at the agency, says the goal is to "steer away from travel marketing clichés."

Indeed, the work achieves that objective in entertaining fashion with its tongue-in-cheek appeal to our ingrained vanity and sloth. Who wouldn't want to earn praise just for taking a vacation? Making talented folks who worked hard to master their craft look like dull dweebs is the cherry on top. (Stupid magician—make yourself disappear!)


Client: Expedia

Senior Marketing Director: Andrew Warner

Agency: Ogilvy & Mather, London

Copywriter: Simon Lotze

Art Director: Miguel Nunes

Director: Frank Todaro

Production Company: Moxie

Producer: Alecia Farren

Director of Photography: Richard Mott

Editor: Rich Orrick

Agency Producer: Henry Huang

Postproduction, VFX: MPC