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Expedia.com this week introduced a new brand campaign—its first work from new agency 180LA—under the theme "Find yours." The effort kicks off with an anthem spot stitched together entirely from user-generated content, featuring video footage from people's travels. It's the beginning of an extensive campaign by the world's leading online travel agency to move away from the nuts and bolts of travel booking (the previous tagline was "Where you book matters") and into more aspirational territory focused on "the transcendent bliss of the perfect vacation."
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