Expect the Unexpected While Riding in a Mini

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Taxi2 in Toronto crafted self-consciously "wacky vignettes" in this Canadian campaign for the BMW Mini. In the best of the three spots, a guy hangs his head out the passenger window of a speeding Mini and "whoops" it up. His mustache and eyebrows fly off his face and on to a gal riding a scooter behind them. Both take this development in stride. The other two ads are after the jump. In one, a fat guy's man-boobs continue to jiggle even after his high-speed, tire-squealing, "Whoop! Whoop!" Mini ride ends.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in