The evil spirits at Parker Brothers

Some sticks in the mud over at Parker Brothers are taking all the fun out of what could be a perfectly frightening movie. The game company charged so much for the rights to the term ouija board, which it owns, that the filmmakers had to give up trying.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in