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Evian's famous ongoing ad campaign from BETC is all about sight gags showing adults as children. It's been enormously successful, at least in terms of staggering YouTube view counts on ads like "Roller Babies" and "Baby & Me," though some people find the whole thing cloying, even creepy.
This new print campaign, though, is straightforward fun—without the CGI that can make the videos off-putting. The beach chair/cellphone one is particularly great. And the framing and simple product placement in each execution are perfect.
Via Adeevee.
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