ESPN’s New SportsCenter Ad Reveals the True Identity of Katy Perry’s Sharks

Trudging back to their day jobs in Bristol

Headshot of Tim Nudd

Right Shark and Left Shark had great time at the Super Bowl in Arizona. (Well, one of them had a better time than the other.) But now it's back to the grind. And that means returning to the ESPN offices in snowy Bristol, Conn., and getting back to their day jobs—next to every other athlete, mascot and halftime-show dance partner in the world.

And here, we even get to see who's underneath those suddenly famous fish costumes.

Wieden + Kennedy New York's "This Is SportsCenter" campaign is always pretty fresh and memorable, but it's great to see them jumping on this topic—which fits the campaign's goofy humor so well.

@nudd Tim Nudd is a former creative editor of Adweek.