Erika Linder Locks Lips Like One of the Boys in Tom Ford Ad

Androgynous model's latest star turn

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

But there's a big difference between Ford's previous approach of showing lipstick lesbians and selling your lipstick to actual lesbians.

In fact, if you don't know what she looks like (hint: we made you a screen shot) you probably won't even notice you're watching two hot chicks making out. Linder seems to switch between genders effortlessly, and she can do a great Leonardo DiCaprio impression.

What Linder lets Ford do is have it both ways.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in