Enjoy the Beach, Kids, Don’t Mind the Sandcastle of Death

Drowning PSA isn't all fun and games

Ad agency Taxi crafted this unsettling—OK, nightmarish—sand sculpture on Kitsilano Beach in Vancouver to remind people about the dangers of water. "The beach isn't all fun and games," said the sign next to the hellish vision of bug-eyed drowning death. National Drowning Prevention Week in Canada runs through this Sunday. Check out the video below, featuring several freaked-out kids. Credits after the jump. Via Ads of the World.

CREDITS

Client: Lifesaving Society of BC and Yukon

Agency: Taxi, Vancouver, Canada

Creative Director: Kevin Barclay

Art Director: Darcy Twarog

Copywriter: David Giovando

Photographer: Dan Barham

Editor: Chad Jones

Account Manager: Brett Willis

Account Director: Ben Tarr

Production Manager: Leah Fladgate

Sculptor: David Billings