Eleanor Friedberger Plays 'Auld Lang Syne' on 1,000 Flute Glasses for Sparkling-Wine Ad

Naked's melodious holiday spot for Segura Viudas


Eleanor Friedberger, best known as one-half of The Fiery Furnaces (with brother Matthew Friedberger), has made her first commercial—and it's quite a harmonious production in which she plays the holiday classic "Auld Lang Syne" on 1,000 glasses of Segura Viudas cava (aka, sparkling wine).

Agency Naked came up with the idea, with CCO Izzy DeBellis driving the creative vision. But Friedberger seems happy to be on board, even flashing a smile at the end of the charming spot.

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