eBay’s got ‘it,’ whatever ‘it’ is


I came across eBay’s new ad campaign this morning—suddenly, a father and son were playing catch with the word it within my Yahoo! e-mail browser. Clicking on the ad took me to a Web site called what is it, where videos show the creation and marketing of a new “it” product—which happens to actually be the word it, in colorful block letters. By dramatizing a world of hype over a worthless object, the campaign offers a fun, wry take on consumerism.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in