EA, NBC getting together for girl gamers


Women apparently waste as much time playing stupid video games as men—or they will soon, thanks to the carpel-tunnel meisters at Electronic Arts and NBC Universal. EA’s Pogo.com and NBCU’s iVillage.com are creating a co-branded games channel designed to appeal mainly to women. “The number of women playing games online has clearly exploded, and we knew it was time for us to carve out a space where our members could play to their heart’s content,” iVillage properties COO Ezra Kucharz gushes in The Hollywood Reporter.

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