EA gets inspired by eHarmony commercials

Electronic Arts has some fun spoofing the eHarmony.com campaign in a collection of new spots promoting its Burnout Paradise driving game. See a bunch of the ads here, in which couples laugh about how they found compatibility largely through “T-boning” and “rear ending” each other (in the game). According to EA, “with furious online gameplay and the dimension of ‘mugshot swapping,’ this seamless open-world is fertile ground for meeting new people fast … real fast.” Dr. Neil Clark Warren would not approve.

—Posted by Tim Nudd