Durex Is Lobbying Very Hard Indeed for a Condom Emoji

To promote safe sex (and safe sext)

In anticipation of World AIDS Day on Dec. 1, and based on the frightening revelation that 80 percent of 18- to 25-year-olds use emojis for basic communication, Durex is demanding a condom emoji from the Unicode Consortium's Emoji Subcommittee. (Yes, that is actually a thing.) And it needs your help.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.