Driving School: Director Peter Atencio on Pepsi's Wildly Popular Jeff Gordon Video

The Gifted Youth filmmaker enjoys a good prank

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Pepsi stormed YouTube last week with one of the year's most popular videos: a clip featuring Jeff Gordon, in disguise, taking a car salesman on the most frightening test drive of his life. The video is quickly closing in on 30 million views, and got almost 10 million in a single day, last Friday, according to data from Unruly Media.

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