Dream of Beer Delivery by Drone Is Closer to Reality, Thanks to Ad Agency

Pocket Hercules glimpses the future

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Lakemaid Beer, a beer created from scratch by ad agency Pocket Hercules and sold throughout the Midwest, put out a fun new ad that explains who their primary demographic is—ice fishermen wearing dorky hats. It also shows the brew's cool new beer-delivery system—courtesy of drones.

Sadly, the awesome quadcopter delivery isn't a service they're actually providing, but there are seasonally appropriate icons on the underside of each bottle cap (fish, a weather condition, snippets of fishing lore, etc.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in