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Lakemaid Beer, a beer created from scratch by ad agency Pocket Hercules and sold throughout the Midwest, put out a fun new ad that explains who their primary demographic is—ice fishermen wearing dorky hats. It also shows the brew's cool new beer-delivery system—courtesy of drones.
Sadly, the awesome quadcopter delivery isn't a service they're actually providing, but there are seasonally appropriate icons on the underside of each bottle cap (fish, a weather condition, snippets of fishing lore, etc.)