Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In this quirky kickoff spot for 1-800 Contacts' new "Overly Dramatic Dramatization" campaign, the male actor puts so many A's in "brand," he sounds like he's half goat. But that might also explain why he has "special eyes." As contact-lens ads go, this one's impressively memorable and surprisingly informative. I give the copywriter bonus points for even turning "a giant warehouse in Utah" into a selling point.
—Posted by David Griner
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in