Dr Pepper's Evolution Joke on Facebook Riles Up Creationists

Clichéd image still has power to offend

Come learn from the good, bad and ugly examples of what works, what doesn’t, and what you need to know now about the new era of social media at Social Media Week, April 9-11 in NYC. Register now to save 20% on your pass.

So, this happened late last week: Dr Pepper posted a dumb joke on Facebook—a visual parody of the infamous 1965 "March of Progress" evolution illustration, with Dr Pepper playing a key role in human advancement—and people went, well, apeshit. Creationists, in particular, took a dim view of what they saw as the brand's tacit endorsement of Darwinism. The image currently has more than 30,000 likes, almost 4,000 shares, and more than 6,500 comments—both pro and con.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in