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So, this happened late last week: Dr Pepper posted a dumb joke on Facebook—a visual parody of the infamous 1965 "March of Progress" evolution illustration, with Dr Pepper playing a key role in human advancement—and people went, well, apeshit. Creationists, in particular, took a dim view of what they saw as the brand's tacit endorsement of Darwinism. The image currently has more than 30,000 likes, almost 4,000 shares, and more than 6,500 comments—both pro and con.