Dos Equis Ad Offers Advice for Hunting Wild Females

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

"Approach women like you do wild animals. With caution and a soothing voice." That's the headline of an inane Dos Equis print ad that not only offends women but adds an extra layer of insult by showing the world's least interesting Great White Colonial Man swaggering around in the brush with a pair of tribesmen at his side. Progressive! It's less sexist than that "Hubby is coming back … I must look fit and pretty" weight-loss ad from India, but also far less amusing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in