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DonQ Rum and interactive shop Undercurrent (with help from Odopod in San Francisco) have launched a digital campaign called LadyData, which offers guys advice from hundreds of "real women" on things like dating, style, success, nightlife, manners and worldliness. A campaign with Lady Gaga, in spandex, would've been so much better! The site presents typical tongue-in-cheek guy questions like, "What's the maximum number of days I can wear the same underwear?" The responses are predictably glib.
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