Domino’s Unveils First Rebrand in Over a Decade, With a Jingle by Shaboozey

Today, the pizza chain unveiled its first rebrand since 2012, created with its agency of record, WorkInProgress. The refresh gives Domino’s signature red and blue a sharper, more vibrant edge meant to evoke the center of a flame.

The overhaul also introduces a custom typeface, Domino’s Sans, and a new jingle from Grammy-nominated country artist Shaboozey, all unified under the trademark “Dommmino’s,” with an extra “mmm.”

The brand’s packaging got a makeover, too. The pizza boxes are simpler and brighter and resemble the logo when two are placed back to back.