Dodge Travels to the Year 3000 for Advice on High-Tech Cars

Another rapid-fire Dart spot from W+K

Headshot of Tim Nudd

Dodge might not actually be able to travel a thousand years into the future to harness the best technology for its cars, as it pretends to do in this new Dart spot from Wieden + Kennedy. But it is able to achieve something that's somewhat magical in its own right—making a 30-second commercial feel like a :60. A handful of ad campaigns every year find a fresh structure that helps the message really stand out—DirecTV is one this year, and this Dart campaign is another. You would think the rapid-fire visuals and hurried voiceover might be off-putting in a TV landscape that's already busy enough. But the whole thing is witty and playful enough to be consistently entertaining. Plus, it's good to see, in the brief glimpse we are given into the future, that Chuck Norris wasn't right about his thousand years of darkness. (Of course, that could mean Romney wins, which you may or may not find comforting.) See the previous :90, plus full credits for the new spot, after the jump.


Client: Dodge

Spot: "How To Make the Most Hi-Tech Car"

Agency: Wieden + Kennedy, Portland, Ore.

Creative Directors: Aaron Allen / Joe Staples / Michael Tabtabai

Copywriter: Matt Rivitz / Justine Armour /Jared Elms

Art Director: Tyler Magnussen / Devin Gillespie

Executive Producer: Corey Bartha

Production Assistant: Kirsten Acheson

Account Team: Thomas Harvey / Lani Reichenbach / Corey Woodson

Executive Creative Directors: Mark Fitzloff / Susan Hoffman

Agency Head of Production: Ben Grylewicz

Production Company: Biscuit Filmworks

Director: Christopher Riggert

Executive Producer: Holly Vega

Line Producer: Youree Henley

Director of Photography: Greig Fraser

Editorial Company: Joint Editorial

Editor: Kyle Valenta

Post Producer: Ryan Shanholtzer / Jennifer Giannettoni

Post Executive Producer: Patty Brebner

VFX Company: Method Studios

VFX Supervisor: Ben Walsh

Flame Artist: Claus Hansen / Cary Welton / Thomas Downs

VFX Producer: Ananda Reavis

Executive Producer: Robert Owens

Music+Sound Company: Stimmung

Sound Designer: Gus Koven

Song (if applicable): “No Church in the Wild” by Jay-Z/Kanye West

Producer: Ceinwyn Clark

Mix Company: Lime Studios

Mixer: Mark Meyuhas

Producer: Jessica Locke

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@nudd Tim Nudd is a former creative editor of Adweek.