Dodge Travels to the Year 3000 for Advice on High-Tech Cars

Another rapid-fire Dart spot from W+K

Dodge might not actually be able to travel a thousand years into the future to harness the best technology for its cars, as it pretends to do in this new Dart spot from Wieden + Kennedy. But it is able to achieve something that's somewhat magical in its own right—making a 30-second commercial feel like a :60. A handful of ad campaigns every year find a fresh structure that helps the message really stand out—DirecTV is one this year, and this Dart campaign is another. You would think the rapid-fire visuals and hurried voiceover might be off-putting in a TV landscape that's already busy enough. But the whole thing is witty and playful enough to be consistently entertaining. Plus, it's good to see, in the brief glimpse we are given into the future, that Chuck Norris wasn't right about his thousand years of darkness. (Of course, that could mean Romney wins, which you may or may not find comforting.) See the previous :90, plus full credits for the new spot, after the jump.