Do You Know These Products Even Without Their Visual Branding?

Andrew Miller returns objects to their purest form


Brand strategist Andrew Miller is on a mission: "Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form." I'm thinking most CMOs would veto that particular brand strategy, so luckily Miller isn't suggesting it to clients of his employer, Carbone Smolan in New York. Instead he launched "Brand Spirit," a personal Tumblr. Among the 10 objects he's displayed so far: a Tabasco bottle (hot sauce goes frosty), a penny (so that's what a graying Lincoln would've looked like) and a Wite-Out bottle (only a can of white paint would be more ironic).

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