Dish's Bostonians Celebrate Tiny Beer, Recliners and the Death of the TV Spot

Latest ads for the Hopper

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

The Boston Guys return and local accents abound in Dish's cute campaign for its Hopper DVR with Sling, which lets users skip commercial blocks. That functionality has caused some controversy, and it's the focus of "In Memoriam," a commercial about a funeral for commercials. That ad's getting the most attention owing to its intentional meta-irony, but I prefer the other two new spots in the series, which play up the fact that Hopper lets users watch live TV and access their DVR from anywhere.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in