Discovery Already Chumming the Waters for Shark Week

Bait-themed ads tout Aug. 12 premiere

Shark Week doesn't kick off until Aug. 12, but Discovery is trying to frighten you with promos well in advance. Remarkably, it's the 25th anniversary of Shark Week this year. The theme for the ads this time around: "Any closer, you'd be bait." mOcean in Los Angeles did the ads.

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