Discovery Already Chumming the Waters for Shark Week

Bait-themed ads tout Aug. 12 premiere

Shark Week doesn't kick off until Aug. 12, but Discovery is trying to frighten you with promos well in advance. Remarkably, it's the 25th anniversary of Shark Week this year. The theme for the ads this time around: "Any closer, you'd be bait." mOcean in Los Angeles did the ads. Credits after the jump.


Client – Discovery

Lara Richardson – VP, Creative

Jason Turner – Sr. Writer/Producer

Chris Adams – Director of Marketing

Marina Anglim – SVP Marketing

Kyle Russell – Marketing Prod Mgr

Agency – mOcean

Peter McKeon – Creative Director/Director

Teresa Antista – Executive Producer

Zach Lyall – Post-Production producer

Quico Encinias – Animation Supervisor

Jez Colin – Composer

Candace Reid – VP Broadcast Accounts

Don Anderson – Live-Action Producer

Kevin Sarnoff – Director of Photography

Santiago Padilla – Colorist

Jerry Spievack – Visual Effects/Ring of Fire

John Myers – Visual Effects/Ring of Fire

Brian Keith Namanny – Lead Puppeteer/Legacy

Neil Smith – On-Set Water Effects

Keivn Aratari – EVP Entertainment Marketing

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