Diesel Fills Your Life With Giant Robots, Eggs and Hammers

Mert & Marcus shoot loony new print ads

Diesel is advertising its spring and summer 2012 clothing line under the banner "Portraits for Successful Living." So, what do you need to have a successful life? You can start off with oversize props, like huge robots, eggs, hammers and ropes—judging by the photography, by Mert & Marcus (aka, Mert Alas and Marcus Piggott). The campaign features models including Dimitri Tanner, Ashley Smith, Alison Nix, Patrick Kafka, Liu Wen, Maria Palm and Simon Nessman. The brand's "Be Stupid" line is no longer in use, but lives on in spirit. More images after the jump.