Denver Water pastes ads over old billboards

Sukle Advertising & Design is back with some more billboards in its long-running, much-lauded Denver Water campaign. The old ones were pretty eye-catching, with only small sections of the billboards being used, with the rest being an empty frame, along with the message, "Use only what you need." For the new effort, Sukle placed thin vinyl snipes over existing billboard ads to emphasize conservation and the idea that "Waste is out." See two more executions here.