Danica Patrick in race for GoDaddy ad

When you think of the raciness of GoDaddy ads, it usually involves Candice Michelle, the “actress” who (in)famously represented the brand during the last few Super Bowls. But now it’s possible that the raciness will center around Danica Patrick, the racecar driver who was also seen recently in Jay-Z’s “Show Me What You Got” video (and Budweiser ad). At a minimum, Patrick just signed a sponsorship deal with GoDaddy, but the headline-loving GoDaddy CEO Bob Parsons isn’t saying anything definitive on the subject of a Super Bowl ad with her. At a press conference yesterday, he didn’t rule out any possibilities, including that Patrick and Michele might appear together (four boobs, I guess, being better than two), or that neither would appear. According to this story, some experts are surprised that Patrick would align herself with GoDaddy, because—her FHM cover notwithstanding—she’s turned down some photo shoots in the past in pursuit of a more wholesome image. For me, it’s more a matter of whom you’re seen with—if you’re hanging with Jay-Z, what do you need Candice Michelle and Bob Parsons for?

—Posted by Catharine P. Taylor