Dad Obsessed With Indie Movies Tells His Girl the World’s Worst Bedtime Story

Newport Beach's latest insane ad

From the folks who brought you "Mandible," perhaps the most twisted film-festival promo in history, comes a sequel that's also messed up—if less visually gruesome.

RPA and Tool's new spot for the 15th anniversary of the Newport Beach Film Festival (taking place April 24 to May 1) tells the memorably off-kilter tale of a father who tells his daughter an extremely disturbing betime story.

The two-minute-plus clip takes place entirely in her bedroom, and David Theune excels in his role—with his animated, increasingly intense storytelling, rather than movie clips, carrying the day.

He begins predictably enough—"One upon a time, there was a beautiful princess who lived in a magical castle far far away"—but quickly changes gears. Weaving together plot points from indie classics Her, Memento and Pulp Fiction—and they mesh pretty seamlessly—his narrative peaks with an enthusiastic riff on the wood-chipper scene from Fargo. (The reason for his obsession is revealed in the final frames.)

The girl's out like a light. Probably fainted. Sweet dreams!

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.